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Master Your Motivation : Three Scientific Truths for Achieving Your Goals

By Susan Fowler

Motivation is at the heart of everything you do and everything you want to do but don't. Unfortunately, the ways we typically motivate ourselves don't work. Relying on sheer determination eventually becomes exhausting--it's not sustainable. And even setting goals can backfire--if you're not setting them for the right reasons.

In Master Your Motivation, Susan Fowler says motivation is energy, and what matters is the quality, not the quantity. Traditional motivators such as fear, guilt, or the promise of a reward provide low-quality, short-term energy. Drawing on the latest empirical research, she proves that high-quality, optimal motivation is a skill that you can learn and apply.

Science tells us that satisfying three basic needs--for choice, connection, and competence--is essential to optimal motivation. You need to feel like you've picked your path, not that you're being driven down it. Your goal should be linked to people or a purpose meaningful to you. Master Your Motivation shows you how to identify and shift the quality of your motivation and finally achieve success.